{"id":24113,"date":"2021-05-28T09:19:05","date_gmt":"2021-05-28T07:19:05","guid":{"rendered":"https:\/\/www.saezdecom.com\/la-importancia-del-disseny-en-un-esdeveniment-segur\/"},"modified":"2023-09-05T11:05:16","modified_gmt":"2023-09-05T09:05:16","slug":"la-importancia-del-disseny-en-un-esdeveniment-segur","status":"publish","type":"post","link":"https:\/\/saezdecom.com\/ca\/la-importancia-del-disseny-en-un-esdeveniment-segur\/","title":{"rendered":"La import\u00e0ncia del disseny en un esdeveniment segur"},"content":{"rendered":"

Com fer un esdeveniment segur sense restriccions?<\/strong><\/h3>\n

Despr\u00e9s de posar en marxa la iniciativa \u201cBacktoevents<\/a><\/strong>\u201d hem parlat en innombrables ocasions sobre tots aquells aspectes que hem de tenir en compte a la fase de conceptualitzaci\u00f3 i preproducci\u00f3 d’un esdeveniment per tal d’assegurar un esdeveniment segur. Tot i aix\u00f2, avui ens centrarem en aquelles funcions del disseny que poden ajudar a reduir en gran mesura el risc de contagi alhora que conformen una experi\u00e8ncia sensorial per als nostres convidats.<\/p>\n

El disseny com a factor comunicatiu pot incidir en el compliment de les mesures de seguretat sense que aquestes es percebin com a restriccions inc\u00f2modes, sin\u00f3 que sorgeixin com a comportaments org\u00e0nics indu\u00efts pels propis elements de l’espai.<\/p>\n

Com s’aconsegueix aix\u00f2?<\/p>\n

Segueix llegint.<\/p>\n

1. Comptar el missatge de forma visual<\/strong><\/h3>\n

Elements separadors visuals <\/strong><\/p>\n

Les barreres f\u00edsiques no s\u00f3n del tot necess\u00e0ries si sabem jugar b\u00e9 les nostres cartes. Podem jugar amb colors, formes o amb simples missatges suggerents.<\/p>\n

Imaginem-nos que tenim una zona de bancs continus per seure en lloc de seients individuals. El m\u00e9s normal en aquests casos \u00e9s que la gent se senti per grups, uns m\u00e9s junts, altres m\u00e9s separats, etc.<\/p>\n

Tenim dues opcions, una, la cl\u00e0ssica, posar vinils a terra que diguin \u201cmantingui dist\u00e0ncia de seguretat\u201d, amb les fletxes i les empremtes dibuixades. L’altra, m\u00e9s subtil i menys agressiva, col\u00b7locar coixins o franges de colors cridaners amb la separaci\u00f3 desitjada fixats a la grada. Tot i que l’objectiu \u00e9s el mateix, la intenci\u00f3 del missatge canvia totalment i passa d’una obligaci\u00f3<\/em> directa<\/em> a un suggeriment indirecte<\/em>. Ja no t’estem dient \u201c\u00e9s obligatori asseure’s aqu\u00ed\u201d de forma literal, sin\u00f3 que la mateixa configuraci\u00f3 de l’espai evidencia on cal asseure’s i on no, de manera que el nostre cervell ho percep amb naturalitat i no com una imposici\u00f3.<\/p>\n

Punts d\u00b4higienitzaci\u00f3<\/strong><\/p>\n

Els pots de gel hidroalcoh\u00f2lic ja formen part de totes les entrades de comer\u00e7os, restaurants, oficines etc., i ja n’hem interioritzat l’\u00fas diari.<\/p>\n

Ara b\u00e9, per complir el m\u00e0xim de garanties possibles d\u201fun esdeveniment segur hem d\u201fanar un pas m\u00e9s enll\u00e0 i promoure un comportament responsable en tot moment.<\/p>\n

Per qu\u00e8, doncs, no dissenyar elements cridaners que incitin d’alguna manera la gent a fer \u00fas del gel hidroalcoh\u00f2lic? Els elements de senyalitzaci\u00f3<\/u> i\/o indicacions de recorregut solen ser punts d’atracci\u00f3 per als assistents, ja que hi tenen contingut d’inter\u00e8s. Aquests poden ser el lloc perfecte per integrar un punt d’higienitzaci\u00f3, acompanyats d’un gr\u00e0fic suggeridor que cohesioni el conjunt.<\/p>\n

Circulacions<\/strong><\/p>\n

Especialment en espais expositius, \u00e9s interessant dissenyar les distribucions per tal d’evitar aglomeracions de cap mena, ja sigui en accessos, punts d’informaci\u00f3 etc. Aix\u00f2 es pot fer mitjan\u00e7ant la suggesti\u00f3 i no l’obligaci\u00f3, com coment\u00e0vem. Per aconseguir aix\u00f2 podem jugar amb diferents circuits, distribucions circulars i no lineals, atraient el p\u00fablic a punts dispars de la sala en lloc d’ubicar-ho tot en paral\u00b7lel, entre d’altres.<\/p>\n

Cada cas \u00e9s diferent, i per aix\u00f2, abans de dibuixar res, a Saez Decom fem una an\u00e0lisi de l’espai i de les necessitats del client atenent totes les directrius epidemiol\u00f2giques i higi\u00e8niques pertinents.<\/p>\n

2.  Generar experi\u00e8ncies noves<\/strong><\/h3>\n

Posar un cartell de respectar la dist\u00e0ncia de seguretat \u00e9s la majoria de vegades necessari, per\u00f2 no significa que sigui suficient ni 100% efica\u00e7, i molt menys que desemboqui en una experi\u00e8ncia memorable. Les complicacions d’aquest any han provocat la necessitat d’innovar totalment trencadora en aquest sector, inventant noves metodologies d’esdeveniments per fer-los segurs i divertits alhora. Aix\u00f2 podria suposar un canvi en la manera que concebem els esdeveniments permanentment, ja que la digitalitzaci\u00f3 i les noves formes d’interactuaci\u00f3 (c\u00e0psules inflables individuals, espais separats per grups, c\u00e0terin reinventats, etc.) han vingut per quedar-se en molts sentits.<\/p>\n

Com a experts en disseny i construcci\u00f3 de tota mena d’esdeveniments conceptualitzem i comencem tots els projectes a partir de l’experi\u00e8ncia i les sensacions que volem transmetre al p\u00fablic.<\/p>\n

A l’apartat Com evitar el COVID en esdeveniments<\/u><\/strong> de la nostra p\u00e0gina web us parlem de la import\u00e0ncia d’utilitzar tots aquests canvis per aportar un valor afegit al nostre esdeveniment segur.<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-24113","post","type-post","status-publish","format-standard","hentry","category-diseno-para-eventos-ca"],"yoast_head":"\nLa import\u00e0ncia del disseny en un esdeveniment segur - Saez Decom<\/title>\n<meta name=\"description\" content=\"Com pot influir el disseny en el comportament responsable per garantir un esdeveniment segur? 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