{"id":24229,"date":"2020-10-02T10:18:34","date_gmt":"2020-10-02T08:18:34","guid":{"rendered":"https:\/\/www.saezdecom.com\/disseny-despais-comercials-pop-up-store\/"},"modified":"2023-09-05T13:41:54","modified_gmt":"2023-09-05T11:41:54","slug":"disseny-despais-comercials-pop-up-store","status":"publish","type":"post","link":"https:\/\/saezdecom.com\/ca\/disseny-despais-comercials-pop-up-store\/","title":{"rendered":"Disseny d&#8217;espais comercials: Pop-Up Store"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\" style=\"max-width:1320.8px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>A causa de l&#8217;immens creixement de les vendes en l\u00ednia, els espais comercials s&#8217;han vist obligats a reinventar-se completament per oferir experi\u00e8ncies de compra \u00faniques que no puguin ser substitu\u00efdes per mitjans digitals. Una soluci\u00f3 que s&#8217;ha tornat molt popular entre les darreres tend\u00e8ncies de Retail Marketing \u00e9s el disseny de Pop-Up Store.<\/p>\n<p>Les botigues o corners Pop-Up s\u00f3n espais comercials ef\u00edmers que algunes marques dissenyen per a una campanya concreta a centres comercials, locals llogats, al mateix carrer, fins i tot a bars, hotels\u2026<\/p>\n<p>En aquest context, el redisseny de lespai i de tots els elements que el configuren \u00e9s clau per adaptar la manera com els usuaris interactuen amb la marca i el producte.<\/p>\n<p>El seu car\u00e0cter l\u00edquid i perible juntament amb l&#8217;efecte sorpresa manen un clar concepte al client de \u201ccomprar al moment\u201d, cosa que resulta molt efica\u00e7 per augmentar la conversi\u00f3 de clients (aquells que entren i compren).<\/p>\n<p>Des del punt de vista del disseny i producci\u00f3, les Pop-up Stores presenten una s\u00e8rie d&#8217;avantatges que beneficien tant el fabricant com el client:<\/p>\n<h3><strong>Dissenys sorprenents<\/strong><\/h3>\n<p>L&#8217;efecte Wow en una Pop-Up Store \u00e9s especialment important, per tant els l\u00edmits de la creativitat i la innovaci\u00f3 poden anar molt m\u00e9s lluny del que ho farien en una botiga convencional. Aix\u00f2 \u00e9s perqu\u00e8, en tractar-se d&#8217;un espai temporal, els elements decoratius, d&#8217;il\u00b7luminaci\u00f3, d&#8217;exposici\u00f3 etc. tenen menys risc de deteriorament per \u00fas, i per tant podem fer construccions m\u00e9s extravagants amb materials molt m\u00e9s simples, com ara cartr\u00f3, cordes, taulons de fusta etc.<\/p>\n<h3><strong>Cost redu\u00eft<\/strong><\/h3>\n<p>Com hem comentat, la possibilitat de fer servir materials m\u00e9s econ\u00f2mics rebaixa el cost total, aix\u00ed com el fet que no s\u00f3n necess\u00e0ries grans inversions en construcci\u00f3 civil, altes de subministraments, instal\u00b7lacions de gran envergadura etc. Hi ha multitud d&#8217;opcions de dissenys modulars per crear espais sorprenents amb un cost de producci\u00f3 i log\u00edstica relativament baix. A Saez Decom sempre procurem oferir l&#8217;opci\u00f3 de millor relaci\u00f3 resultat \u2013 cost, tot analitzant el benefici econ\u00f2mic en vendes que puguem obtenir.<\/p>\n<h3><strong>Alta adaptabilitat<\/strong><\/h3>\n<p>Com que \u00e9s un proc\u00e9s de producci\u00f3 i log\u00edstica m\u00e9s senzill respecte a una instal\u00b7laci\u00f3 fixa, permet adaptar-nos a les circumst\u00e0ncies concretes del projecte amb molta m\u00e9s viabilitat, aix\u00ed com incloure modificacions a menor cost, ja siguin reparacions o canvis de lloc o temporada. Aix\u00f2 implica que puguem realitzar dissenys molt m\u00e9s personalitzats per al moment i espai concret sense necessitat de realitzar obres majors, i aix\u00ed i tot aconseguir un major impacte visual.<\/p>\n<p>Mitjan\u00e7ant el disseny de Pop-Up Store, a Saez Decom treballem per oferir solucions innovadores basades en una forta comunicaci\u00f3 visual i sensorial per representar els valors de la marca amb els millors resultats.<\/p>\n<p>Per a m\u00e9s informaci\u00f3, no dubtis en posar-te en <u>contacte<\/u> amb nosaltres o visitar el nostre apartat de Disseny d&#8217;espais comercials, on podr\u00e0s esbrinar m\u00e9s sobre els nostres serveis;<\/p>\n<ul>\n<li>Disseny i muntatge de pop-up stores<\/li>\n<li>Disseny i muntatge de ShowRooms<\/li>\n<li>Decoraci\u00f3 de botigues i locals<\/li>\n<li>Decoraci\u00f3 de botigues i locals<\/li>\n<li>Aparadorisme<\/li>\n<li>Visual merchandising retail \/ Mobiliari per a botigues<\/li>\n<li>Expositors PLV<\/li>\n<li>Illa comercial<\/li>\n<li>Shop in Shop<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":21755,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[109],"tags":[],"class_list":["post-24229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-diseno-de-espacios-comerciales-ca"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disseny d&#039;espais comercials: Pop-Up Store - Saez Decom<\/title>\n<meta name=\"description\" content=\"Avantatges del disseny d&#039;espais comercials i pop-up store: Dissenys sorprenents, costos redu\u00efts, adaptabilitat... 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