Custom Event Scenography in Barcelona: The Art of Capturing Audience Attention

When an international agency organizes a corporate event, the plenary room is the focal point. This is where the CEOs speak. This is where the cameras point.

However, many producers make a major strategic mistake. They think the easiest way to impress the audience is to install a massive LED screen across the entire back of the stage. This is a critical error.

At Saez Decom, custom event scenography is our core business. We are expert stage builders in Barcelona and Madrid. We know that true design is not about blinding the audience; it is about effective communication.

Here is how our local workshops manufacture stages that actually work under extreme setup deadlines.

We create stage depth using upholstered wooden frames. We beat tight setup deadlines.

1. The Secret: Depth and Stage Lighting

A giant, flat LED wall overwhelms the audience. Furthermore, the strong backlight often turns the main speaker into a dark silhouette.

Authentic scenography provides something a screen can never offer: physical depth and volume.

    • Focus of Attention: We build physical elements with different layers. Consequently, when we apply proper theatrical lighting to these textures, we create a warm, three-dimensional space.

    • The Protagonist: This physical depth naturally directs the guests’ eyes toward the speaker. Therefore, the audience stays attentive to the message instead of staring at a giant “television.”

We integrate audiovisual technology inside our wooden architecture. The screen should be a supporting tool, not the absolute center.

2. Our Method: Upholstered Wooden Frames

Many designers believe a premium stage requires heavy, lacquered wood. We know this is inefficient. Lacquered wood is too heavy, scratches easily during transport, and is impossible to fix quickly on-site.

Our professional secret relies on upholstered wooden frames.

    • Precision Process: First, we build custom wooden structures in our local workshops. Next, we staple fire-retardant fabrics (like Trevira CS) or dye-sublimated printed textiles tightly over them.

    • Flawless Finish: This technique hides any imperfections. Moreover, it provides a perfectly matte finish that absorbs stage lighting beautifully for the cameras.

3. Beating the Clock: Fabrication Logistics

In the event industry, time is your worst enemy. Venues like Fira Gran Via or IFEMA often give you only hours, not days, to build an entire plenary room. You must be extremely meticulous with time management.

We do not manufacture at the venue; we go there to assemble.

    • Pre-fabrication: We manufacture almost the entire scenography inside our workshops.

    • High-Speed Setup: We transport the finished frames and volumes directly to the hall. Thus, when our crew arrives, the assembly is clean, fast, and precise. This meticulous planning is the only way to guarantee the stage is ready for technical rehearsals on time.

Custom stage construction process in Saez Decom workshop in Madrid

4. The Efficient Alternative: BeMatrix Modular System

We understand that every project has different financial and temporal constraints.

If your budget is tighter or the setup time is extremely short, we offer highly efficient solutions using the BeMatrix modular system. Although it is a more economical option than custom carpentry, it allows us to build dense, large-format scenography in record time. We use aluminium frames covered with tensioned textile graphics. Consequently, we maintain a polished, professional look that integrates perfectly with LED screens.

Summary: Trust the True Builders

Do not leave the main stage of your event in the hands of a standard AV rental company. You need true constructors who understand volumes, strict setup times, and technological integration.

Do you need to design custom event scenography in Barcelona or Madrid? Contact Saez Decom. Send us your design, or let our technical team create a stage that captures your audience’s full attention.