In this post we are going to put at your disposal a series of tips that can be extremely useful if you want to use our fantastic Photocalls for events, completely personalized and manufactured with the best materials by highly qualified professionals.
A picture is worth a thousand words
It may sound like a cheap cliché but it is still true. If a photograph is well framed, perfectly lit, and excellently composed, that photograph can make a big difference in the hands of any editor. If an editor has in hand 2 articles that are similar in quality of content and one of the few differences is that our photographs are much better than those of our competition, can you guess which one will occupy a better position in their medium? The answer is, of course, obvious.
Therefore, it is vital and essential that you understand the great importance that photographs taken by professionals can have to promote your product, service, brand or company.
Choose a good time of day and offer good working conditions
It is important that you know that there are many differences between organizing a Photocall at 8:00am and doing it between 10:00am and 12:00am. We have to make things easy for all the workers involved in the event (also the photographers)
- If the photo taking time is scheduled for late in the morning, more photographers from different media will be able to attend and therefore you will have broader coverage. (Besides, everyone will come with a full stomach, and work is always more comfortable this way :D)
- If the photography round is outside, it is important to take into account the position of the sun with respect to your Photocall, this can make a big difference in the quality of the photos. It is also always a good idea to create a contingency plan in case the weather is bad (always check the weather forecasts and organize everything taking them into account so you don’t have to use your contingency plan)
- If the photos are going to be taken indoors, it is necessary that you provide perfect lighting for the photographers, since they will take better photos and thus they will not have to “squeeze” their cameras and spend unnecessary time with subsequent editing.
- Make a perfect planning. Don’t make the photographers wait for long hours under the warm sun of an August morning because you have called them at 10 in the morning, and the photographs are not taken until 12 noon since there are interviews in between. Attending photographers may lose interest and go off to do other jobs and forget about your event. Keep in mind that taking photos can be done quickly, so it should always be first on your event agenda.
- Provide photographers with all the amenities you can afford. A space sheltered from the rain or heat is always appreciated, since the equipment they carry is not exactly cheap (they are also people with feelings!). If you also give them access to Wi-Fi, it is a “win win”, they can publish their photographs sooner and your brand gains immediate coverage of your event, this on social networks such as Twitter, Facebook or Instagram has great value. You can also offer them some refreshments, such as coffee, soft drinks and something to snack on. Never underestimate the power of a photographer with a full, and therefore happy, stomach!
Invite or hire famous who represent the values of your brand
It is important to have a good eye when inviting or hiring celebrities to appear at your Photocalls or events. Not just any option is valid, as a company, before creating services or manufacturing products, you always do market studies in which, obviously, you take into account what your “target” is. In the case of celebrities for your Photocalls for events it is exactly the same, you must take into account what type of people follow the famous person you intend to invite or hire on social networks. Furthermore, this person or people have to represent values in line with your brand. If you hire celebrities to pose at the Photocall, make sure they are there long enough so that all the photographers can take the photos they need for their publications.
Logically distribute the event content
You must know the market for publications related to your sector well. It is a useless expense and poor resource management to send your event material to be published in a medium that is not followed by the “target” you intend to reach. Even if you appear in fewer publications, if they are renowned, are of quality, are highly considered within the sector and are also followed by the type of audience to which you want to sell your product or service, all the better.
Let yourself be advised by successful professionals with years of experience in the design and manufacture of Photocalls for events
One of the most precious values among leaders in any type of company is that they have good judgment and allow themselves to be advised by experienced professionals, successful in their profession and with very specific knowledge about the work to be done.
In the design and manufacture of Photocalls for events it is also necessary to take advice and follow the steps of experienced designers. Please do not be influenced by the opinion of brothers-in-law, cousins or friends without experience in Photocall design. A good designer will always take into account what type of product or service you are offering, who it is aimed at, what type of event the Photocall will be used for, and most importantly, they will know how to make your brand stand out from the rest of your competition.
For more information about the design and manufacture of Photocalls for events, we suggest that you contact our offices and we will be happy to assist you without any obligation.
