Sustainable Event Production: How to Avoid “Greenwashing” in Your Next Build

In the competitive world of sustainable event production, “Greenwashing”—making misleading claims about environmental benefits—has become a serious issue. Every agency claims to be eco-friendly, but the reality often falls short.

For international brands exhibiting in Barcelona or Madrid, partnering with a transparent provider is crucial. Corporate clients are now demanding real data, carbon tracking, and certified materials.

At Saez Decom, we believe that true sustainable event production isn’t about using cardboard furniture; it’s about intelligent engineering and logistics. Here is how we help agencies deliver truly low-carbon events in Spain.

1. The Material Truth in Sustainable Event Production

Not all timber is created equal. Many suppliers use cheap wood from untraceable sources to lower costs.

- The Saez Decom Standard: We exclusively use FSC-certified wood (Forest Stewardship Council) in our Barcelona workshop.
- Why it matters: This guarantees that every panel in your scenography comes from responsibly managed forests.
- Read more about our carpentry in our article: Bespoke Woodwork vs. Modular Systems.

2. Ending the “Build and Burn” Culture

The old model of building a custom stand for 3 days and then throwing it away is obsolete. To achieve real sustainable event production, we must change the method.

- The Hybrid Solution: We champion a hybrid construction method using beMatrix aluminum frames (rented and reused) for the structure, and custom cladding for the design.
- Result: You get the premium look of a custom build with 70% less waste volume.

3. Local Logistics: The Key to Sustainability

The most polluting part of an event is often the transport. If you hire a builder in Germany to drive materials to Fira Barcelona, you are adding unnecessary emissions.

- Partnering Locally: By manufacturing in our local workshop, we virtually eliminate transport emissions.
- Learn about our logistics advantages in our guide: Navigating Fira Barcelona & IFEMA.

4. Design for Disassembly

True sustainability starts on the drawing board. Our designers plan the “end of life” of every element before we cut a single board.

- Our Promise: We design scenography that is easy to take apart, separating wood, metal, and fabrics for proper recycling.

Conclusion: Proof over Promises

Don’t just tell your client your event is green. Prove it. By working with a local partner like Saez Decom, you gain access to certified materials and a transparent production chain.

Let’s build something that lasts—or at least, leaves no trace behind.

Want a greener event without sacrificing quality?

Contact Saez Decom Team